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SEO Analyst

Job Introduction

Thanks for checking out our vacancy, we’re delighted you want to learn more about Dechra!

Dechra are a growing, global specialist within the world of veterinary pharmaceuticals. Our expertise is in the development, manufacture, marketing and sales of high quality products exclusively for veterinarians worldwide.

Here at Dechra, our values are embedded within our culture and thrive within our family of almost 2500 colleagues globally. From manufacturing to marketing, (D)edication, (E)njoyment, (C)ourage, (H)onesty, (R)elationships and (A)mbition are at the heart of our everyday operations and the way we do business.

The Opportunity 

The SEO Analyst will develop and implement an SEO strategy for the business to optimise new and existing content to increase website traffic and improve search engine performance.

Role Responsibility

So, what will you be doing? This role has a broad and varied remit and the successful candidate will have responsibility for duties including:

  • Develop and execute the SEO strategy with other stakeholders across the business in line with business objectives and a global first mindset.
  • Take ownership of SEO actions as part of Project Nexus
  • Review SEO activity and carry out recommendations based on SEO best practices to improve performance:
    • Regular website updates to ensure the site is always operating in line with Google algorithm updates and making the changes required to continually improve keyword rankings;
    • Assist with the monitoring of web and digital performance through Google Analytics with the creation of a monthly digital marketing report;
    • Research and identify trends and changes in digital marketing in relation to SEO and communicate these broadly to all key stakeholders across the business.
  • Help grow the understanding of SEO in the business by holding regular training sessions for stakeholders across the business on SEO principles and best practice.
  • Conduct on-site and off-site SEO competitor analysis (online and offline).
  • Conduct SEO audits for Dechra websites on a monthly basis.
  • Help to execute SEO strategies.
  • Complete monthly performance reports and present the findings to internal stakeholders as required.
  • Work with the Content and Communications team to produce SEO-friendly content.
  • Work with the web development team to ensure all websites are optimised.
  • Keep up to date with the latest SEO technology, Google updates and industry changes.
  • Ensure that all digital asset developments follow the Corporate branding guidelines and enhance the Corporate brand.
  • Responsible for own personal health & safety.

The Ideal Candidate

Here at Dechra we pride ourselves on being an inclusive employer and we embrace candidates from all walks of life. We’re particularly keen to hear from those who have/are:

  • Essential
  • Passion for digital and online media
  • Excellent interpersonal and customer service skills, with the ability to communicate effectively with all levels, establishing and maintaining effective working relationships
  • Ability to demonstrate a methodical, organised and flexible approach to work on your own initiative with the ability to meet deadlines
  • Highly creative with an analytically and conceptually strong mind-set
  • Effective listening, verbal and written communication skills
  • Literate with a keen eye for detail
  • Able to speak and understand English language
  • Must have a good grounding in HTML and CSS
  • Experience of web development, web design
  • Experience using Google Webmaster Tools, Google Analytics & Google Data Studio
  • Experience using 3rd party SEO software suites – e.g. Brightedge
  • Knowledge of Content Management Systems both front and backend
  • Knowledge of HTML5, CSS3 and responsive design
  • Good understanding of UX principles
  • Evidence of a desire to keep up to date with the latest, and emerging, advances in technologies that apply to or support the role
  • Expertise and experience in digital marketing and in-depth knowledge of digital marketing channels
  • Computer literate with experience of automated data processing and a working knowledge of Microsoft Office (inc. Word, Excel, Powerpoint and Outlook)
  • Experience of using Content Management Systems (CMS)

Desirable

  • Experience of working in a global organisation
  • Experience in video production is an advantage
  • Experience in using design software, including Adobe CC, would be an advantage

About the Company

All applications received are reviewed by our internal talent acquisition team and we will get in touch if your skills and experience match what we’re looking for. Should you not hear back from us within 28 days please don’t be too disappointed – we may keep your CV on our database for any future vacancies which may be suitable and we encourage you to keep an eye on our careers site. For any questions or queries, please contact us at recruituk@dechra.com

Dechra Pharmaceuticals PLC

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