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Brand Manager

Job Introduction

Thanks for checking out our vacancy, we’re delighted you want to learn more about Dechra!

Dechra are a growing, global specialist within the world of veterinary pharmaceuticals. Our expertise is in the development, manufacture, marketing and sales of high quality products exclusively for veterinarians worldwide.

Here at Dechra, our values are embedded within our culture and thrive within our family of almost 2000 colleagues globally. From manufacturing to marketing, (D)edication, (E)njoyment, (C)ourage, (H)onesty, (R)elationships and (A)mbition are at the heart of our everyday operations and the way we do business.

The Opportunity 

This is a highly varied role for a veterinary focused company. It will see you take ownership of mostly below the line marketing campaigns, because a lot of the products are regulated medicines. It comprises an interesting mix of B2B (to veterinary practices) as well as B2C (pet owners) activities. Using data and insight you will work with the different functional teams (including technical and regulatory) to deliver brand / product campaigns that support growth through driving a mix of compliance, increased recommendation, as well as consumer pull on your portfolio of products. It requires good communication skills, an ability to combine a lot of disciplines into one plan, as well as creative flair to inspire and implement new brand campaigns.

Role Responsibility

So, what will you be doing? This role has a broad and varied remit and the successful candidate will have responsibility for duties including:

  • Developing and implementing strategies to drive sales of your brands through improving veterinary recommendation, owner compliance, and owner awareness utilising all aspects of the marketing mix.
  • Combine creative flair and analytical thinking to deliver marketing plans that will take the brands into an ever-changing future.
  • Ownership of internal engagement and training on product brands and customer segments for all relevant areas of the business within UK and Ireland.
  • Proactive analysis and reporting of industry, competition and market trends to benchmark brand and customer segment performance, feeding insights into the country and European central marketing team to identify opportunities for growth and continuous improvement.
  • Support longer term commercial planning (product forecasting, margin analysis and budgeting), working closely with corporate account teams.
  • Effective management and forecasting of marketing expenditure, explaining variance vs forecast. Proactive measurement and reporting upon key performance indicators. Management of external agencies and suppliers to achieve best commercial terms.
  • Bring passion and an eagerness to learn to the team – look for outside ideas for inspiration, demonstrating flexibility in approach towards an ever increasing digital future

The Ideal Candidate

Here at Dechra we pride ourselves on being an inclusive employer and we embrace candidates from all walks of life. We’re particularly keen to hear from those who have/are:

  • BSc/BA in Marketing, Communication,
  • Business or related field
  • Organisational skills, experience meeting tight deadlines.
  • Excellent communication and teamwork skills
  • Results-driven attitude.
  • A creative mindset.
  • Proven experience in product / brand management or within product marketing
  • Knowledge of product pricing, packaging, distribution and positioning.
  • Familiarity with latest marketing trends and best practices.
  • Ability to conduct research and analyse data.

About the Company

All applications received are reviewed by our internal talent acquisition team and we will get in touch if your skills and experience match what we’re looking for. Should you not hear back from us within 28 days please don’t be too disappointed – we may keep your CV on our database for any future vacancies which may be suitable and we encourage you to keep an eye on our careers site. For any questions or queries, please contact us at recruituk@dechra.com

Dechra Pharmaceuticals PLC

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