Data Scientist - Personalized Marketing & AI - USA Remote
Job Introduction
Thanks for checking out our vacancy, we’re delighted you want to learn more about Dechra!
Dechra is a growing, global specialist within the world of veterinary pharmaceuticals. Our expertise is in the development, manufacture, marketing and sales of high quality products exclusively for veterinarians worldwide.
Here at Dechra, our values are embedded within our culture and thrive within our family of almost 2000 colleagues globally. From manufacturing to marketing, (D)edication, (E)njoyment, (C)ourage, (H)onesty, (R)elationships and (A)mbition are at the heart of our everyday operations and the way we do business
The Opportunity
We are seeking a Data Scientist - Personalized Marketing and AI to be responsible for developing and executing 1st party data capture and oversee integration of AI technologies into marketing strategies to deliver highly personalized customer experiences across all channels, aiming to maximize engagement, experience, and customer lifetime value through tailored messaging and offerings based on individual customer insights. This is a great opportunity to be part of an exciting consumer-centric, data-driven growth and transformation journey.
***This is a USA remote role with a preference of the candidate being located in Eastern or Central Time Zone***
No third-party agencies, please
Role Responsibility
So, what will you be doing? This role has a broad and varied scope and the successful candidate will have responsibility for duties including:
AI Strategy Development:
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Identify opportunities to integrate AI capabilities into marketing campaigns, including customer segmentation, predictive modelling, and content personalization.
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Evaluate and select appropriate AI tools and platforms to support personalization initiatives.
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Develop a comprehensive AI roadmap aligned with overall marketing goals.
Data Analysis and Insights:
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Collect, analyze, and interpret customer data from various sources (CRM, website behavior, social media) to identify patterns and trends.
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Build customer profiles with detailed insights into preferences, needs, and behaviors to inform targeted marketing strategies.
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Utilize machine learning algorithms to predict customer actions and generate actionable insights.
Campaign Personalization:
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Design and implement personalized marketing campaigns across channels (email, website, social media, SMS) based on individual customer data.
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Create dynamic content that adapts based on customer interactions and real-time behavior.
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Develop AI-powered recommendation engines to suggest relevant products or services to customers.
AI modeling & Campaign Optimization:
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Conduct rigorous testing of personalized marketing campaigns to measure effectiveness and identify areas for improvement.
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Continuously refine AI models and algorithms to optimize campaign performance and deliver the most relevant experiences.
Cross-Functional Collaboration:
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Partner with marketing teams to integrate AI-powered personalization across all marketing functions.
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Collaborate with IT and data science teams to ensure data quality, accessibility, and integration with marketing systems.
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Educate stakeholders on the benefits of AI-driven personalization and best practices for data usage.
The Ideal Candidate
Here at Dechra, we pride ourselves on being an inclusive employer and we embrace candidates from all walks of life. We’re particularly excited to hear from those who have/are:
AI Enthusiast:
- Strong understanding of AI concepts, machine learning algorithms, data mining techniques, and statistical analysis.
- Proven ability to develop and execute AI-powered personalization strategies at scale.
Marketing Acumen:
- Deep knowledge of marketing principles, campaign management, customer segmentation, and multi-channel marketing strategies.
Data Literacy:
- Proficiency in data analysis tools (SQL, Python, R) to extract insights from large datasets.
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Strong understanding of data privacy regulations and ethical considerations related to customer data usage.
CRM and Marketing Automation:
- Familiarity with leading CRM and marketing automation platforms to implement personalized campaigns.
Communication Skills:
- Ability to clearly communicate complex technical concepts to both technical and non-technical audiences.
About the Company
As a people first values-based culture, we provide free weekly wellness sessions focused on our employee's physical and mental wellbeing, and flexible work arrangements. We offer a generous employer 401k match and other incentives for long-term financial wellness. Our full array of health, financial and voluntary benefit programs are what you would expect from a recognized Best Place to Work.