Data Analyst (Digital Marketing)

Job Introduction

Thanks for checking out our vacancy, we’re delighted you want to learn more about Dechra Pharmaceuticals PLC.

Dechra are a growing, global specialist within the world of veterinary pharmaceuticals. Our expertise is in the development, manufacture, marketing and sales of high quality products exclusively for veterinarians worldwide.

Here at Dechra, our values are embedded within our culture and thrive within our family of almost 2000 colleagues globally. From manufacturing to marketing, (D)edication, (E)njoyment, (C)ourage, (H)onesty, (R)elationships and (A)mbition are at the heart of our everyday operations and the way we do business.

The Opportunity

We are seeking an experienced digital analyst who specialises in digital marketing data to join our fast-growing team. As a Digital Marketing Analyst, you will be responsible for extracting insights from large data sets, generating reports, and providing strategic recommendations to optimise our digital marketing efforts. This role requires a strong understanding of digital marketing analytics, data analysis techniques, and the ability to translate data into actionable insights. You will play a vital role in shaping our marketing strategies and driving business growth.

Role Responsibility

So, what will you be doing? This role has a broad and varied remit and the successful candidate will have responsibility for duties including:

Lead on the delivery of our the data maturity roadmap and establishing a truly data-driven culture at Dechra
Lead on the development of new and existing data platforms and technology such as GA4, Google Tag Manager and our Customer Data Platform
Perform in-depth analysis of digital marketing campaigns, including website traffic, conversions, ROI, and customer behaviour, to identify trends, patterns, and areas for improvement.
Develop and implement tracking mechanisms and tagging strategies to ensure accurate data collection.
Collaborate with cross-functional teams to define key performance indicators (KPIs) and establish metrics for measuring campaign success.
Create and maintain comprehensive reports and dashboards that provide actionable insights and recommendations for optimising marketing strategies.
Conduct competitive analysis to benchmark performance and identify industry trends and best practices.
Identify data-driven opportunities for improving customer acquisition, retention, and engagement across various digital channels.
Collaborate with marketing teams to identify target audience segments and assist in the development of personalised marketing strategies.
Stay updated on industry trends, emerging technologies, and best practices in digital marketing analytics to drive innovation and efficiency.
Provide ad-hoc analysis and data support to stakeholders across the organisation, including marketing managers, executives, and other relevant teams.
Ensure that all digital asset developments follow the Corporate branding guidelines and enhance the Corporate brand.
Responsible for own personal health & safety.

The Ideal Candidate

Here at Dechra we pride ourselves on being an inclusive employer and we embrace candidates from all walks of life. We’re particularly keen to hear from those who have/are:

Essential

Proven experience in a digital analytics role, with a focus on digital marketing data analysis
Previous experience with a Customer Data Platform required
Strong proficiency in digital analytics tools such as Google Analytics
Extensive knowledge of digital marketing channels, including social media, email marketing, and SEO
Proficient in data analysis techniques, including segmentation, regression analysis, attribution modelling, predictive modelling, and data visualisation
Expertise in data manipulation and analysis using SQL, Python, R, or similar programming languages
Familiarity with data visualisation tools such as Tableau, Power BI, or Google Data Studio
Strong understanding of statistical concepts and A/B testing methodologies
Excellent problem-solving skills and the ability to derive actionable insights from complex data sets
Strong communication and presentation skills, with the ability to effectively convey complex findings to both technical and non-technical stakeholders
Highly analytical mindset with a passion for data-driven decision-making
Ability to work in a fast-paced environment and manage multiple projects simultaneously
A self-starter with a proactive approach to problem-solving and a strong attention to detail
Bachelor's degree in Business, Marketing, Statistics, or a related field

Desirable

Previous experience of working in pharmaceutical company
Experience of working in a global company
Experience with CRM data is a plus

About the Company

All applications received are reviewed by our internal talent acquisition team and we will get in touch if your skills and experience match what we’re looking for. Should you not hear back from us within 28 days please don’t be too disappointed – we may keep your CV on our database for any future vacancies which may be suitable and we encourage you to keep an eye on our careers site. For any questions or queries, please contact us at recruituk@dechra.com